We wanted to get our name out there as soon as possible

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Succeeding in Niche Apparel Market

cheap jordan true flight For small businesses to survive and thrive they need to create products that are emotionalized, authentic and, above all, differentiated. These businesses must be able to differentiate themselves from cheap jordans for sale their direct competitors and establish themselves in consumers’ minds. cheap jordan true flight

cheap jordans 2016 Though difficult it may be for small businesses (limited resources and all) success comes to those who are able to communicate that it offers something cheap jordans from china new, fresh and innovative. Most of all, they must create a brand. cheap jordans 2016

super cheap jordans Dirtbag Clothing, Inc,, a maker of alternative street wear, has been successful in establishing itself as a young brand in the www.retrocheapjordans.com sports and skateboarding apparel market. Switch Skateboarding Magazine describes Dirtbag Clothing as the «gear that makes a different statement.» super cheap jordans

With its catchphrase «Wear it ’till it stinks!» Dirtbag Clothing is able to successfully target their market and create a clear profile for their clothing line. As one of its young founders Douglas Canning says, «At Dirtbag we’re selling an attitude. Our philosophy is quite simple, ‘do what you want and don’t feel like you have to conform.»

cheap jordan shoes The Birth of Dirtbag Clothing cheap jordan shoes

cheap jordans Douglas Canning, 32 and partner John Alves, 32, started Dirtbag Clothing in 1996 when they were in their final year as film majors at San Francisco State University. Doug Whitsitt, 36, later joined them as a partner. cheap jordans

cheap real jordans for sale The idea for Dirtbag started as a design experiment for Canning. «Since I was 21, I knew I wasn’t cut out to cheap air force cheap air force work for anyone else,» Canning says. He stumbled across the original Dirtbag design in 1995. «After seeing it for the first time I knew I could do well with it,» Canning recalls. «It’s the only article of clothing I know of that gets a reaction from people. After 20 or so people asked me where they could buy a shirt, I knew the cheap jordans sale whole Dirtbag concept had potential.» cheap real jordans for sale

air jordans cheap price Without any business education or prior entrepreneurial experience, Canning characterizes the process of starting Dirtbag Clothing as a «baptism by fire.» air jordans cheap price

cheap jordans online china «I had some sales experience in the mountain bike cheap jordans free shipping industry but absolutely zero business experience,» Canning says. Nonetheless, he and his partners knew the market well and the «best market research came from the people on the street» reacting to their products. Canning and his partners junked their initial idea of reaching the skate, surf and boutique stores by printing a catalog, and instead decided to sell primarily on the Web. cheap jordan sneakers Their decision saved them thousands of dollars in start up cheap Air max shoes expenses. The cheap air jordan young entrepreneurs’ strategy was to leverage the Web for starting their business. They knew that the Web could offer them distinct advantages over other sales and distribution medium: lower cheap jordans shoes overhead costs, the ability to reach a wide audience and its tremendous Cheap jordans marketing potential. cheap jordans online china

cheap jordans size 9 «The Internet has leveled the playing field to the point where pretty much anybody with a solid concept can launch a business and have an internet presence without investing thousands of cheap jordans online dollars.» cheap jordans size 9

«A website is a virtual store, and if it’s designed well it can be just as effective as a brick and mortar storefront. Another advantage of the Internet is that with a well designed website, small companies can look much bigger than they are. Canning and his buddies were then working on the business part time while keeping their day jobs to support themselves and their new venture.

cheap jordans under 100 As Canning recalls those pivotal decisions of launching a web site once the business idea cheap jordans on sale was hatched: «We launched a basic site in 1996; since then it has gone through 4 or 5 upgrades. The first site was up and running within a few months. Yes, it was a quick decision. We wanted to get our name out there as soon as possible. The design and manufacturing of their clothing products cheap adidas proved to be a challenge, but one that they overcame through networking. «We’re not fashion guys,» Canning admits, «so we worked with a lot of designers who helped us expand into different products. Once the designs were done the next challenge was finding the cash to go into production.» cheap jordans under 100

Knowing the right contacts also helped find the manufacturer who will create their products. Canning says, «I had worked with a screen printer while working for a mountain bike company and developed a good relationship with him that carried over into the Dirtbag venture.»

cheap jordans 6 rings The young entrepreneurs, however, had to endure inefficiencies in their manufacturing process. «In the early days we would just order only what we really needed which was not the most cost effective route to take, «says Canning; «but we didn’t have much of a choice. As sales have increased we have managed to lower our production costs significantly and have increased our margins by 20 25% across the board.» cheap jordans 6 rings

jordans for sale cheap and real After four years of trying to make it, cheap jordans in china the partners found a ray of hope in 2000 when an investor agreed to help them. Plans went overdrive: new products were planned, new marketing approaches were developed, and Canning even quit his day job to work full time on Dirtbag. Alas, the deal with the investor went south. Dirtbag Clothing ended up holding an empty bag. Undeterred, the young entrepreneurs pushed through with their plans. They borrowed $30,000 from relatives and another $25,000 from credit cards. «Thank God for Visa, MasterCard and American Express,» says Canning. Brands are not built over night,» says Canning. «When you have limited resources you have to be creative, patient and persistent all at the same time.» jordans for sale cheap and real

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cheap jordans size 14 When their products were launched, the market reception was lukewarm at best. Canning recalls those days: «The reaction was not as warm as we expected. We liked the Dirtbag concept (obviously) and we had a lot of avid supporters, but competition in the clothing industry is fierce.» cheap jordans size 14

cheap jordan sites Even dealers and buyers for clothing boutiques initially shunted them out. Canning recalls, «Dealers for the most part cheap yeezys are very conservative when it comes to taking on a new brand. We got a lot of «NO THANKS». There are a ton of brands and only a limited amount of shelf space.» The rejection did not stop Canning and his partners. cheap jordan sites

cheap jordans 12 retro Through dogged persistence and perseverance, he began collecting names and emails of contacts and buyers at prospective distributors. He scoured the web sites of the retailers and collected contact information from trade shows. He then contacted them via cheap jordans china email, inviting them to visit the website. Many did, and some even ended in accounts cheap jordans 12 retro.

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